Published on: Jun 2, 2016
The newly-released results of the Satellite Monitor study in Ghana show that SES has increased its technical reach in the country to two million homes. SES – a world-leading satellite operator – now reaches more than 35% of all TV homes in Ghana, an 18% increase from 2014. The study also revealed that 91% of satellite TV homes in Ghana are serviced by SES satellites.
These figures prove that SES is committed to investing in satellite connectivity in Ghana. Eric Lecocq, General Manager of North, West and Central Africa at SES, said, “We view our presence in Ghana as an investment in the national broadcast landscape through supporting local businesses in their efforts to contribute to the digital switchover process.”
The study results also indicate the importance of satellite to the Ghanaian TV market. According to Lecocq, they “show that the African market is full of opportunities”. He pledged to “continue to develop our services to support TV operators and help them grow and reach new audiences”.
The Satellite Monitor is an annual market research study commissioned by SES and conducted by various independent institutes. It was first introduced in Europe over 20 years ago and is now being successfully replicated in Ghana. The Satellite Monitor survey is the first of its kind to be implemented in a market where digitisation is a key focus and national priority.
SES remains the world’s leading video platform. Contact us for information on how we can assist you in reaching this ever-growing market.