SES Elevate – Ensuring superior broadcasting throughout Africa

Published on: Apr 13, 2016

Since its launch in 2012, SES’ training to installers – ELEVATE, has seen over 5000 candidates successfully complete the training. The direct impact of this training is that the quality of broadcast services has improved throughout the regions where the training has taken place, with increased numbers of entrepreneurs who contribute meaningfully to the economies of the regions where they have been trained.

The most recent instalment of ELEVATE took place toward the end of March where 60 installers were trained over four days to receive an ELEVATE certificate. The training took place in Nigeria and was done in conjunction with digital TV giant – StarTimes. The training has both practical and theory components. ELEVATE Nigeria training was conducted by Neil Bellingham who has worked with SES as an ELEVATE trainer for the past three years. Neil has over 30 years of experience in satellite reception training and has successfully trained over 30,000 satellite installers.


The new ELEVATE programme was launched with a training session in Durban, South Africa which formed part of a roadshow for SES’ customer OVHD. The training has taken place throughout Africa in destinations including Senegal, Uganda, Kenya, Zambia, Malawi, Nigeria and Côte d’Ivoire to name a few. “The Elevate training programme was born out of a need to complement the satellite and digital television roll-out on the African continent with quality installations. It also serves to empower and benefit local business growth across the digital broadcasting environment through skills development. In addition to the training sessions, installers are provided with specialised tools, free training material and downloadable manuals,” says Ibrahima Guimba-Saidou, Senior Vice President, Commercial Africa.

The ELEVATE programme not only provides attendees with valuable business skills and practical skills for superior after-sales service to StarTimes’ direct-to-home (DTH) satellite television subscribers in Nigeria. Additionally the training also provides attendees with vital equipment required to successfully complete installations – ‘sat-finders’ which allow for signal to be fed.

To further illustrate SES’ commitment to ELEVATE each session is attended by global representatives from SES. In Nigeria the training was attended by SES Vice President Marketing, Paul Freeman. The programme aims to successfully equip installers throughout Africa in order to make digital TV a reality throughout the continent as well as cultivate a culture of entrepreneurship.

@ 2016 SES Africa Connected